Valve Gives Developers Access to Set Game Discounts

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Quote :: Yesterday, Reddit user Sharkiller posted a screenshot revealing a new Steamworks development tool that lets developers easily set discounts on their games. Today, Valve confirmed that the tool has been given to devs.

"This new Steamworks tool allows developers to configure discounts for their own products, on their own schedules," Valve's vice president of marketing Doug Lombardi told Polygon. "They can define custom sale periods or opt in to regularly scheduled sales. This will enable developers to better coordinate their promotions with events, announcements, or major updates they are planning for their products."
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Previously, developers worked with Valve to participate in special sale events, such as the popular seasonal sales. The Steamworks tool allows developers to schedule their game's sale two months in advance, and easily participate in in week-long deals and other promotions, by selecting the sale then setting the discount percentage. Sales created by developers will have a two-week limit.