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 EA Building Microtransactions Into All Future Games

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Join date : 2012-05-09

PostSubject: EA Building Microtransactions Into All Future Games   Thu Feb 28, 2013 1:23 am

Quote :
Speaking at the Morgan Stanley Technology, Media, and Telecom Conference (via Develop), Blake Jorgensen claimed that the decision was made as a result of users "embracing" the controversial model.

"We are building into all of our games the ability to pay for things along the way; to get to a higher level," he explained.

"And consumers are enjoying and embracing that way of business."

Aside from the reaction this may elicit from gamers, there's the added issue of infrastructure that EA has had to consider. Jorgensen went on to explain that the company is now planning to bring all the processes surrounding payments and card-handling in-house to try and increase security.

"If you're doing microtransactions and you're processing credit cards for every one of those microtransactions you'll get eaten alive.

"And so Rajat's team has built an amazing backend to manage that and manage that much more profitably. We've outsourced a lot of that stuff historically; we're bringing that all in-house now."
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