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 Nielsen: TV Ratings to Incorporate Twitter

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PostSubject: Nielsen: TV Ratings to Incorporate Twitter   Tue Dec 18, 2012 8:43 pm

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Nielsen Company and Twitter announced today a multi-year partnership to establish the "Nielsen Twitter TV Rating," which will deliver a syndicated-standard metric based on Twitter TV chatter. This new agreement is currently slated for the start of the fall 2013 television season in US markets.

"The Nielsen Twitter TV Rating is a significant step forward for the industry, particularly as programmers develop increasingly captivating live TV and new second-screen experiences, and advertisers create integrated ad campaigns that combine paid and earned media," said Steve Hasker, President of Global Media Products and Advertiser Solutions at Nielsen. "As a media measurement leader we recognize that Twitter is the preeminent source of real-time television engagement data."

Over the last couple of years, Twitter has become a staple component in promoting TV shows, with advertisements and hashtags incorporated into the shows themselves. The Nielsen Twitter TV Rating will further complement that initiative, offering TV networks and advertisers a better understanding of TV viewers' social activity.
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